Volvo Lifepaint
Safety has always been a huge part of the Volvo brand. Now the Swedish automaker have teamed up with creative agency Grey London to release LifePaint, a glow in the dark spray that helps cyclists stand out at night and become more visible to motorists. The innovative paint is invisible by day but explodes in light when illuminated at night, it washes off and will not affect the color or surface of materials. LifePaint can be applied to almost any fabric, or surface, such as bicycles, helmets, backpacks, shoes, strollers, etc, and will last about a week after application. watch the video
